3 Challenges of Mid-Cycle Entrepreneurs

“We cannot solve our problems with the same level of thinking that created them.” – Albert Einstein

Let’s face it, it is very difficult – and a lot of hard work – for anyone to build a business. A lot of trial and error is part of growth and eventually achieving stability. So why do entrepreneurs seem to get “stuck” at times in the growth and management of their businesses? Let’s take a look at three very common obstacles that I have come across in my work with entrepreneurs and small businesses.

1. Stakes are higher – When we have built a business and it is considered to be mid-cycle in its own industry, we usually bring others on board to assist in reaching our goals. That means that we’re not only thinking of how any major change may impact those that work with and for us, but how those decisions can also affect other things, like major investments (i.e. property, buildings, etc.). Thus, the decisions are harder to make because the stakes are higher, and we may not trust our instincts.

2. Decisions are different – In the growth and development stage of your business, you may be accustomed to a certain type – and level – of decision making. But, as today’s quote clearly references, it takes a different way of thinking in order to achieve a different kind of result. Different decisions require different thinking.

3. Our own selves – It is a lot harder to take risks when you’re emotionally invested in what you’ve built. This is a phase that every entrepreneur goes through. As your business grows, there is a tendency to develop a sense of pride that is usually accompanied by possessiveness – and all of it is emotional. What you may not see at this stage is that on the other side of risk and further growth is a much greater reward. Also, we may fail to realize that the size of the risk is commensurate to the level of attachment we have to our business. In other words, the risks and challenges may not be as intense as we perceive them to be.

So what do we do in this situation? Define the risk. Then, find a way to transform it from simply ‘risky’ to a calculated risk. Take your emotions out of the way and do your due diligence to ensure that the decisions are the best ones and have the highest probability of delivering on the expected result.

Keep yourself in check and remember that thinking differently and taking different actions will help you achieve different results.

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